MAD Agency Daily
Friday, October 4, 2019
  • 9thWonder's Consumer X Transcends Multicultural Marketing

    9thWonder is introducing a new practice focused on demographics outside of traditional classifications, such as urban dwellers who are rural at heart, or Latinos ... Read the whole story

  • Michael Fanuele Departs General Mills For Assembly

    Assembly is appointing Michael Fanuele as president to help lead the media agency and the broader MDC Media Partners network to deepen its well ... Read the whole story

  • Mering Erases Carson From Agency Name

    MeringCarson is returning to its roots after ex-partner Greg Carson departed in February. The agency now operates solely as Mering, with a new name, ... Read the whole story

  • MediaMath Launches Source Platform With Ad Tech Leaders, Publishers

    Source is being designed to deliver a transparent and accountable supply chain to digital media and advertisers by the end of 2020. It plans ... Read the whole story

  • Digital Bells Are Ringing: Salesforce Predicts Holiday Sales Jump

    Salesforce forecasts 13% year-over-year digital revenue growth in the U.S., with email a preferred consumer channel. Read the whole story