As part of the deal, Kantar will be spun out of WPP and placed within a newly created 60-40 joint venture with WPP holding … Read the whole story
Noel Johnson will be responsible for aligning new business efforts to strategic opportunities that showcase the agency's new integrated capabilities across advertising, media, experiential, … Read the whole story
AARP and the Ad Council are tailoring a new retirement awareness campaign to reach African-American/Black women who are woefully unprepared with their financial savings. Read the whole story
Management consulting firm, UX and tech solutions agency Credera, part of Omnicom's Precision Marketing Group, has just opened a New York office. Read the whole story
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At the end of the day, it really comes down to delivering on that value. A more accurate term would be to call it … Read the whole story
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Facebook is driving the train on an ever-lengthening journey away from a shared set of facts. Read the whole story
Call of Duty: Modern Warfare, hits store shelves on Oct. 25 and through a collaboration with its distributor, Activision, retailer GameStop is celebrating with … Read the whole story
Taras Wayner has been appointed Chief Creative Officer, North America, Wunderman Thompson. He will based in New York and will report to Shane Atchison, … Read the whole story
Massage and skin care chain Massage Envy has appointed Chemistry as its lead digital agency to overhaul its digital architecture. Under the assignment, the … Read the whole story
