Marketing and agency pitch consultant R3 has expanded its U.S. teams in Los Angeles and New York with the addition of five agency veterans … Read the whole story
Bayer is joining the flagship Alka-Seltzer product and flu/cold medicine Alka-Seltzer Plus under one overarching brand campaign for the first time. Read the whole story
The "It's No HoneyBaked" creative injects some humor and modernity into a brand laden with heritage and tradition. Read the whole story
The world's 100 most valuable brands represent a combined value of $3.81 trillion, making them more economically valuable than the gross domestic product of … Read the whole story
Kantar's BrandZ Top 100 values Amazon at $334.65 billion, or a third of a trillion - the highest amount in the ranking's 14-year-history. Read the whole story
He denies it, but there were multiple reports in the European press late last week suggesting Sorrell scuffled with Brand Union chief Jim Prior … Read the whole story
- COMMENTARY
What does it take to be a great leader in the digital economy? Read the whole story
The November campaign features social content for 30 different daily national holidays in November, such as National Pickle Day. Read the whole story
McCann Health is appointing John Reid, formerly with Razorfish Health, as executive vice president/Chief Creative Officer for its New Jersey operations. He will join … Read the whole story
