Bayer is joining the core Alka-Seltzer product and flu/cold medicine Alka-Seltzer Plus under one overarching brand campaign for the first time. The focus is on the speed of relief that both products provide.
This new "Skip to the Good Part" unifying platform, developed with Energy BBDO, builds on Alka-Seltzer’s long-running “Oh What a Relief It Is!” messaging by playing off the modern cultural tendency to fast-forward past unpleasant or unwanted circumstances.
Thus, the campaign emphasizes that Alka-Seltzer or Alka-Seltzer Plus helps people quickly skip past the discomfort and get on with their day. Previous ads focused more on the relief component, dismissing speed.
The campaign first debuted in May 2019 with four comedic shorts solely promoting Alka-Seltzer proper through
various light-hearted moments. Now, Bayer is releasing a Plus spot using similar tone and messaging to coincide with the start of the flu season that follows a
man reinvigorated enough by the cold remedy that he’s ready for a gym workout.
The campaign is currently running on TV, online video, and social media, including Facebook, Instagram, Pinterest, and Twitter.