GroupM CEO Christian Juhl announced a reorganization designed to optimize the group's global resources. Read the whole story
To illustrate the relative role that paid media-based advertising has in the overall marketing mix, GroupM Business Intelligence analyzed a subset of some of … Read the whole story
It's a commercial event, like Black Friday, but one designed to celebrate and support women. BBH NY has designed a campaign for the burgeoning … Read the whole story
- COMMENTARY
We're increasingly seeing the baby boomer generation and upwards claiming the Insta spotlight, but they're relatively untapped when it comes to influencer marketing strategies. Read the whole story
The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of … Read the whole story
COMMENTARYPlease join MediaPost Jan. 23 to celebrate MediaPost's "Agency of the Year" award winners in the following categories: Media Agency: Mindshare; Holding Company: Omnicom; … Read the whole story
"Extreme Solutions" creative uses a voice narrative to straightforwardly explain the platform while bizarre short scenes play out. Read the whole story
TBWA\Media Arts Lab, Omnicom’s dedicated Apple agency, has appointed Marianne Stefanowicz as the agency's first Chief Communications Officer. Drawing upon two decades of experience, … Read the whole story
NMPi has been awarded the Marks & Spencer (M&S) social and display advertising business. GroupM's Mindshare had previously handled the assignment. NMPi will be tasked … Read the whole story
