MAD Agency Daily
Tuesday, November 19, 2019
  • GroupM's Big New Reorganization

    GroupM CEO Christian Juhl announced a reorganization designed to optimize the group's global resources. Read the whole story

  • GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet

    To illustrate the relative role that paid media-based advertising has in the overall marketing mix, GroupM Business Intelligence analyzed a subset of some of … Read the whole story

  • Mark Your Calendars, #ChooseWOMEN Wednesday Is Coming Up Quick

    It's a commercial event, like Black Friday, but one designed to celebrate and support women. BBH NY has designed a campaign for the burgeoning … Read the whole story

  • Why Brands Should Re-Think Their Influencer Marketing Strategies

    We're increasingly seeing the baby boomer generation and upwards claiming the Insta spotlight, but they're relatively untapped when it comes to influencer marketing strategies. Read the whole story

  • 'Agency Of The Year' Winners Announced

    Please join MediaPost Jan. 23 to celebrate MediaPost's "Agency of the Year" award winners in the following categories: Media Agency: Mindshare; Holding Company: Omnicom; … Read the whole story