The potential behind the new company lies in maximizing the strength between Group Nine's creative and publishing capabilities under its Brandshop division with Horizon's … Read the whole story
Some agencies are offering branded gifts, libations or advice on how to approach the New Year. Some clients are getting craft olive oil from … Read the whole story
Publicis Groupe is appointing Louis-Phillipe Tremblay to the newly-created role of Chief Creative Officer for the Groupe's bespoke Samsung team. Read the whole story
An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis … Read the whole story
As AI increasingly comprehends the subtext of people's emotions, the stronger the tools that brands will have to attract new customers. Read the whole story
"As we on-boarded a new agency, we did some digging. We found that a lot of spend was used to target children under the … Read the whole story
The last contract was awarded to WPP's Y&R (now part of VMLY&R) back in 2015. The new contract is scheduled to take effect in … Read the whole story
Craftsman is launching a social-led campaign encouraging fans to comment on the brand's ugly sweaters to win prizes. Read the whole story
Shake Shack is expanding the fast food chain’s partnership with Agency Within to place agency employees within the brands’ internal marketing teams. The in-housing … Read the whole story