• by Larissa Faw , December 17, 2019

Publicis Groupe is appointing Louis-Phillipe Tremblay to the newly-created role of Chief Creative Officer for the Groupe’s bespoke Samsung team.

Tremblay will lead creative vision a bring together creative talent from across the Groupe dedicated to the Samsung business, including Starcom, Digitas, and Leo Burnett among others.

Based in New York City, Tremblay brings more than 20 years of experience, having rotated through an array of agencies, such as BBDO, Wieden + Kennedy and Translation.

His arrival marks the latest senior leadership appointment at One Publicis Team Samsung. In November, the Groupe named Ed Tsue, as global Chief Strategy Officer at the unit.