• by Fern Siegel , September 28, 2026

Teads, the omnichannel ad platform, announced two senior leadership appointments: Alex Underwood as managing director of North America and Alena Morris as senior vice president, client solutions/strategic products. 

Based in New York, they report to Chief Commercial Officer Mollie Spilman.

Underwood will lead strategy and operations across North America, centered on growth and enhancing agency/brand relationships. Morris' remit is to accelerate global market strategies that deliver client value and revenue growth.

Previously, Underwood served as global head of agency development at Reddit, leading relationships with agencies. Prior to that, he was vice president of global strategic partnerships at Spotify, where he scaled it into a broader ad partnerships organization. He spent also seven years at Google across London and New York, where he developed the North American agency go-to-market strategy.

Morris joins Teads from prior leadership roles at Kargo, PubMatic, Quantcast and CBS Interactive, where she helped businesses respond to major shifts across programmatic advertising, CTV, commerce media and AI. In her new role, Morris will lead the go-to-market for Teads’ Client Solutions & Strategic Products organization, including the development of sales strategies, while overseeing pre- and post-sale solutions.

Mollie Spilman, Chief Commercial Officer at Teads said the duo “understand what it is that brands and agencies need from their partners, but also what it takes to turn great technology into real value for clients and translate our product innovation into revenue.”

Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers worldwide.