MAD Agency Daily
Friday, December 27, 2019
  • The End Of Sports: Dentsu AI Program Predicts Games Before They Happen

    Dentsu, the Tokyo-based parent of Dentsu Aegis Network, Wednesday announced the deployment of an artificial intelligence program capable of predicting the outcome of sports … Read the whole story

  • Jellyfish Now Has A Social Life

    Jellyfish acquired the social media creative agency for an undisclosed sum. Social Life has offices in Los Angeles, London and Amsterdam. Read the whole story

  • DAD Presents Its Inaugural Class

    The group includes graduates from the University of Southern California, University of Miami, University of Colorado Boulder, and University of Oregon. Read the whole story

  • Marketers Steadily Increase Use of Multi-Touch Attribution for Media Insights

    The percentage of advertisers in North America that had adopted MTA methods rose to 45% this year from 41% in 2018, according to a … Read the whole story

  • Brands Jump On College Bowl Game Sponsorship

    Major brands with sponsorships include Mitsubishi Motors North America, Redbox, Capital One, Northwestern Mutual, Outback and Chick-fil-A. Read the whole story

  • What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?

    Folks would be up in arms. Yet how come most yawn when you talk about the clear, unmistakable problems of fraud and opacity in … Read the whole story