Michelle Edelman succeeds Mark Mayer, who is stepping into the role of chairman and CEO. Josh Mayer remains Chief Creative Officer. Read the whole story
The company, a provider of marketing automation consulting services in the B2B sector, will be joined with DAN's performance marketing agency Merkle. Read the whole story
The company will represent players who have podcast programs, including the popular show from LA Lakers Danny Green. The ADWhizz deal will bolster campaign … Read the whole story
Consumers said that saving money was the most pronounced part of a positive brand experience, outweighing other considerations. Read the whole story
Veteran agency social media and content marketing expert Noah Mallin has joined IMGN Media as Chief Brand Strategist, a new role at the five-year-old, … Read the whole story
Attribution could become one of the major challenges to Google's decision to eliminate third-party cookie tracking from its browser Chrome within the next two … Read the whole story
But the company said Monday it still intends to air an in-game Super Bowl spot depicting Mr. Peanut's so-called funeral. Really? Read the whole story
The creative, developed with Havas NY, focuses on GNC sales associate who helps guide customers through an abundance of health-focused options. Read the whole story
Tropical Smoothie Cafe has named 3Headed Monster (3HM) as the fast casual franchise chain’s first-ever creative agency following a competitive pitch. The Atlanta-based company … Read the whole story