After securing a sponsorship for the 2019 Stanley Cup-winning St. Louis Blues SCU was seeking an agency with expertise that could leverage the agreement … Read the whole story
Coronavirus will push more advertising and services online as brands look to reach workers asked to work remotely and consumers looking for entertainment to … Read the whole story
Shops display their talents in making clients, colleagues and friends feel the love with apps, AI and wine. Read the whole story
"We are evolving from talking about what a tire does, to what a tire enables you to do," Goodyear's Todd Macsuga tells "Marketing Daily." Read the whole story
COMMENTARYNickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. Read the whole story
- COMMENTARY
Research from GlobalWebIndex says only 21% of those who recall Super Bowl ads with celebrities considered making a purchase. Read the whole story
"Marketers once relied solely on their agencies of record to filter ideas, navigate and manage their landscape of creative production suppliers," a new trends … Read the whole story
WPP has appointed Sandrine Dufour to its Board as a non-executive director. She will serve as a member of the Audit Committee. Dufour, a … Read the whole story
