"The plan has always been to create data-led packages using AI technology, to guarantee outcomes," says Arthur Sadoun, Publicis Groupe Chairman and CEO. The … Read the whole story
Alison Pepper has been promoted to executive vice president, government relations, succeeding Dick O'Brien, who announced his retirement after 19 years in the role. Read the whole story
Word of O'Keeffe's exit came via a laudatory memo from company CEO Mark Read who noted he was leaving after "12 highly successful years" … Read the whole story
A month deeper into the pandemic crisis, the ad industry's "buy-side" has become more resolute about disrupting previous ad plans for the year. That's … Read the whole story
- COMMENTARY
Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020. Read the whole story
The makeover will not drive a restructuring or any staffing changes. Donna Robinson, appointed CEO of the Minneapolis-based shop in 2015, will continue to … Read the whole story
"Wishes Need Stars Like You" kicks off with a PSA that follows a little girl as she rallies her neighbors to lasso a star. Read the whole story
The new program is being piloted with pro bono partner Project HOPE, a global health and humanitarian relief organization that supports health workers at … Read the whole story
Independent agency Venables Bell & Partners is shifting several long-time agency staffers to the leadership team of its in-house production shop Lumberyard Productions. Raquel … Read the whole story
