The Dallas-based agency will be responsible for overall creative advertising strategy as well as digital strategy, sponsorship marketing, consumer promotions, CRM/analytics, and multicultural marketing … Read the whole story
The study also found brand loyalty to be eroding during the pandemic and concluded that marketers that acknowledge consumer anxiety will have the best … Read the whole story
A new survey of movie buffs finds that 90% believe limiting auditorium capacity is an acceptable social distancing practice to be enforced in theaters. Read the whole story
The group hopes this digital membership option will expand its network to include more women (and men) who live and work outside of She … Read the whole story
During a joint webinar Monday the heads of Madison Avenue's two top trade associations talked about the pandemic's impact on the ad biz, how … Read the whole story
An appeals court last week seems to have ended the hair-splitting about what Bud Light can or can't say in its ads. Read the whole story
While the causes, severity, and duration of economic downturns vary, there are sound principles from the VUCA (Volatile, Uncertain, Complex and Ambiguous) framework and … Read the whole story
The new unit is tailored to address rapid changes in shopper behavior both online and physical as state and local authorities begin to ease … Read the whole story