The company reported net advertising expenses of $585 million in 2019 according to its latest annual report. Incumbent WPP declined to comment but is … Read the whole story
While CEOs are hesitant to reveal specific strategies since every office will be evaluated differently, there are a few commonalities shared across many shops. Read the whole story
Moms are adapting to new behaviors mandated by the lockdown. Most plan to increase online shopping, avoid unnecessary outings and visit retailers less frequently … Read the whole story
Song originally started at the shop in January as a consultant, coincidently timed with the agency's search for someone to fill the new role. Read the whole story
- COMMENTARY
As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision. Read the whole story
Two firms have joined together in a pro bono effort to help some of those who have been laid off get their names out … Read the whole story
The D2C mattress company Leesa Sleep is out with a new campaign that highlights its handcrafted product. Read the whole story
Los Angeles-based independent media agency GP Generate has appointed Rob Tucker director of analytics. Previously Tucker was vice president/trading and analytics at ProgrammingAddicts. Earlier … Read the whole story
