The agreement gives WPP agencies and clients access to the SuperAwesome team, which develops secure children's technology, as well as its engagement platform and … Read the whole story
The Ad Council expects its multitude of agency media partners will support this PSA, likely making the timely spot one of the more popular … Read the whole story
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it … Read the whole story
How permanent or landscape-altering are these shifts? Mike Cooper, global president and CEO for Rapport, offers some insights. Read the whole story
One change ANA suggests: that the "upfront shift from a broadcast year to a calendar year to reflect and improve business planning." Read the whole story
Brands may encounter "revenge spending" by consumers who will overcompensate for the lack of spending opportunities in lockdown. A GroupM study addresses such consumer … Read the whole story
Creative for the "Pint-Sized Heroes" campaign was shot remotely, with a dozen people in eight different cities via Zoom and iPhone. Read the whole story
Interpublic media agency UM has been named global media agency of record for battery maker Energizer Holdings, Inc. Energizer reported advertising costs of $96.7 … Read the whole story