Beverage brand Vita Coco pivoted original campaign to instead use its contracted OOH media to support its New York roots. Read the whole story
That's right, billions. How'd they do it? For one, ABC's agency Sterling-Rice Group capitalized on trending topics to hijack some buzz. Read the whole story
Ad industry interest in business-related content continues to climb for both advertisers and agencies after crashing initially during the beginning of the U.S. pandemic … Read the whole story
The acquisition is intended to ramp up HomeServe's digital and search engine marketing to meet the increased demand for home repair solutions. Read the whole story
In recent years, P&G produced several powerful, unsparing short films about racial issues in the U.S., including "The Talk." Read the whole story
Send in the persuaders to start persuading everyone, community by community, that local law enforcement needs to be reformed now. Read the whole story
Those connections will do more than make us better people; they'll make us more collaborative, in-sync and able to produce greater, more creative results. Read the whole story
The creative, developed with Endeavor's 160over90, opens with a voiceover of school President Dr. Robert C. Robbins discussing overcoming adversity. Read the whole story
Baton Rouge, LA ad agency Mesh is expanding to three new locations in the South. Chief Strategist Hector Gonzalez is leading the firm’s expansion … Read the whole story