MAD Agency Daily
Monday, July 20, 2020
  • Stacy's Enlists Its Agencies To Support 'Rise' Project

    This move was driven by internal research that found that 80% of female founders wish for more resources to support their marketing efforts. Read the whole story

  • Sorrell's S4 Capital Builds Up War Chest

    The company has raised an estimated $145 million through a special share offering. The firm said it "continues to believe April will be the ... Read the whole story

  • Ad Council, Holler Roll Out Emojis For Youth Mental Health Awareness

    The campaign builds introduces Goldie & Mo, two characters designed to become social media conversation starters. Read the whole story

  • DoubleVerify Intros Viewability Proxy Metric For CTV

    Solution provides insight into viewability via core CTV completion metrics. Read the whole story