The organic revenue decline was 23%. No region was spared: The U.S. fell 20.7%, the UK 23.7%, Europe 29.4% and Asia Pacific 18.6%. Read the whole story
The U.S. and world ad economies will contract 6.3% and 9.4%, respectively, according to a consensus of the Big 3 agency holding company forecasters … Read the whole story
Keith Cartwright launched his namesake agency in June 2020 with backing from WPP. and is now filling top strategy, production and account management roles. Read the whole story
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. … Read the whole story
- COMMENTARY
The term esports has become shorthand for what is actually a much broader gaming ecosystem, which can lead to marketers leaving eyeballs and revenue … Read the whole story
As stress and depression take their toll on the industry during the pandemic The Variable's JW Affourtit is spearheading the development of a platform … Read the whole story
More than two-thirds of American parents say they are concerned about the things advertised to their children YouTube, according to findings of a new … Read the whole story
The NHL receives more than $5 billion in annual revenues and partnerships, with more than 40 blue-chip corporate sponsors. Read the whole story
The IPG agency has won several recent accounts, including pharma company Gilead Sciences and QSR chain El Pollo Loco. Read the whole story
ICF Next is connecting two pop culture icons for a “punny” campaign supporting both companies. Hamms beer is partnering with the Big Green Egg grill … Read the whole story
