Mediapsssst
Vancouver, WA-based agency AHA is stepping up with a big social-media campaign encouraging people, especially younger ones-who tend to vote less than older population segments, to vote by mail. Read the whole story
The decision came after a six-month review. WBA reported net advertising expenses of $585 million in 2019 according to its annual report. That was … Read the whole story
Efforts involve Election Day "war rooms," and custom client strategies, coordination with state government agencies and get-out-the-vote messaging. Read the whole story
Today's budget-conscious consumers have evolved to include 14% more men and 60% more parents, according to a new study. Read the whole story
The PSA was developed with agency Walton Isaacson and tells viewers to "vote for elected officials who will work for you." Read the whole story
While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many … Read the whole story
Suppose they held a boycott and nobody noticed? That might be the best way to describe the findings of a study indicating that a … Read the whole story
It's more than a month before the major agency holding company forecasters issue their 2020 year-end updates, but eMarketer today released revised projections for … Read the whole story
- COMMENTARY
What I find amusing is how similar the promise and vision of a CDP is to what was said when we established the DMP … Read the whole story
- COMMENTARY
Adobe forecasts smartphones will comprise 42% of all online sales this holiday season -- a 55% increase YoY. Read the whole story
This comes a week after Wendy's launched a new fried chicken sandwich and campaign, Read the whole story
Physician house call provider Heal is appointing The Woo as its first agency of record. The company awarded its business to the agency following … Read the whole story
