Marketers need to explore as many new digital offerings as possible to win consumers' attention in today's cluttered, competitive marketplace, the report surmises, according … Read the whole story
The Seattle-based agency teamed with the Brandcenter at VCU on the effort. "They have a great pulse on how social is being used and … Read the whole story
The creative, developed with Odysseus Arms, San Francisco, incorporates found footage of real-life moments when people mess up their holiday meals, like bird-roasting fire … Read the whole story
"The beer industry is preparing for a winter fraught with uncertainty," notes Mike Schouten, Molson Coors' shopping insights manager for the on-premise segment. Read the whole story
The U.K. on Friday introduced a dedicated Digital Markets Unit within the Competition and Markets Authority to introduce and enforce a new code to … Read the whole story
Thanksgiving Day hit record consumer spending of $5.1 billion, up 21.5% year-on-year vs. 2019. Retailers offering curbside pickup benefited Thursday from a 31% higher … Read the whole story
Running over the Thanksgiving holiday weekend, it's a clever piece of copywriting that I'd bet is going to win an award or two. Read the whole story
Outdoor/indoor fabric company Sunbrella is appointing Amp Agency, in partnership with sister shop Adlucent, as agency partner. Amp and Adlucent will handle media planning, … Read the whole story
AbelsonTaylor is hiring Scott Moers as senior director, business development to lead the business development team and work with all agency departments to advance … Read the whole story
