Mediapsssst
Running over the Thanksgiving holiday weekend, it's a clever piece of copywriting that I'd bet is going to win an award or two. Read the whole story
Marketers need to explore as many new digital offerings as possible to win consumers' attention in today's cluttered, competitive marketplace, the report surmises, according … Read the whole story
The Seattle-based agency teamed with the Brandcenter at VCU on the effort. "They have a great pulse on how social is being used and … Read the whole story
The creative, developed with Odysseus Arms, San Francisco, incorporates found footage of real-life moments when people mess up their holiday meals, like bird-roasting fire … Read the whole story
"The beer industry is preparing for a winter fraught with uncertainty," notes Mike Schouten, Molson Coors' shopping insights manager for the on-premise segment. Read the whole story
The U.K. on Friday introduced a dedicated Digital Markets Unit within the Competition and Markets Authority to introduce and enforce a new code to … Read the whole story
Thanksgiving Day hit record consumer spending of $5.1 billion, up 21.5% year-on-year vs. 2019. Retailers offering curbside pickup benefited Thursday from a 31% higher … Read the whole story
Outdoor/indoor fabric company Sunbrella is appointing Amp Agency, in partnership with sister shop Adlucent, as agency partner. Amp and Adlucent will handle media planning, … Read the whole story
AbelsonTaylor is hiring Scott Moers as senior director, business development to lead the business development team and work with all agency departments to advance … Read the whole story
