by Steve McClellan
Dentsu's Carat previously worked on the assignment (since 2011) and participated in the review. UM is also said to have been a participant in … Read the whole story
by Larissa Faw
Advertising on Taxi cabs took a big hit at the start of the pandemic last year but it's making a comeback according to Curb … Read the whole story
by Larissa Faw
"Nut-free salted peanuts" and other faux earthly delights are featured in the quirky campaign for art collective's new exhibit. Read the whole story
by Steve McClellan
Lovelock has spent much of the last decade in the healthcare industry. In her role at R/GA, she will focus on creating technology-led solutions … Read the whole story
by Larissa Faw
CEO Joe Maglio said the executive realignment enables "our people to play to their strengths," and ensure talent is in the best position to … Read the whole story
by Laurie Sullivan
The focus turns to ecommerce targeted ads on Walmart.com and the Walmart app to shoppers as they purchase in real-time, using data from its … Read the whole story
-
by Karlene Lukovitz
The agencies join GVMA's first buy-side member, Mattel. BBC Studios and WildBrain Spark are new supply-side members. Read the whole story
COMMENTARY
by Rebecca Armstrong, Op-Ed Contributor
Before you tear off your clothes and dance with wild abandon, let me explain why this is a good thing. Aquarius is the sign … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Marketers like to take the current pulse of U.S. citizens watching the big game. And that can be touchy this year. Read the whole story
-
by Richard Whitman, Columnist
Which is part of the reason the former longtime Publicis Groupe executive remains bullish on the future of advertising, he said at an industry … Read the whole story