Agency leaders first began testing sustainable OOH print ads in the spring of 2017, working with partners and vendors to perfect the technology for … Read the whole story
The group, formed last June, has demanded and received commitments by the major holding companies and agencies to create more diverse and equitable work … Read the whole story
IPG Mediabrands is rejoining the ad agency data pool powering Standard Media Index's U.S. competitive ad-spending intelligence database. The addition will give SMI 100% … Read the whole story
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OTC brands should seize this moment and get behind a healthy-living message: Protect your health and, by extension, the health of others. This isn't … Read the whole story
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CTV deal-making can remove the shackles of the crucial legacy "base" of CPM pricing that brand advertisers use as a key metric. Read the whole story
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify … Read the whole story
Working for firms with strong brands and companies with "a solid track record of performance" were the second- and third top-ranked attributes cited by … Read the whole story
Reborn Clothing Co. is appointing French/West/Vaughn as agency partner to support the brand’s integrated marketing strategy development and execution. Reborn Clothing Co. is a … Read the whole story
