The wins, including California Wines, follow the marketing agency's late 2020 acquisition of creative shop Mering which is teaming with its new parent as … Read the whole story
A redesigned website proclaims, "we live food," while a new tagline, "Craving Creators," is a nod to the agency's purported ability to stimulate consumer … Read the whole story
GroupM's Amanda Richman is moving from Wavemaker to Mindshare, where she becomes CEO of North America, filling a role that was held by Adam … Read the whole story
CTV has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media option for reaching consumers than … Read the whole story
The new nonprofit organization, with help from agency Verdes, is building a movement to champion New York City's future. Read the whole story
- COMMENTARY
Older Americans 50+ are nearly four times more likely to say they feel social media ads are "untrustworthy" versus TV ads (19% vs. 5%). Read the whole story
COMMENTARYThe answer to the end of the cookie is to talk to customers directly via email and direct mail, using first-party data, says direct … Read the whole story
Goodwill of Orange County, California is teaming with Donate Life California on a campaign promoting organ donation. The campaign, developed with Casanova/McCann plays off … Read the whole story
Sid Lee is adding eight new creatives in its Los Angeles office to coincide with the expansion of the agency’s client roster with the … Read the whole story
