OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate … Read the whole story
The company said that all business lines and most major markets returned to growth while client spending showed "increasing resilience" despite some further waves … Read the whole story
Like WPP, Interpublic returned to organic-growth mode for the first time since lockdowns began just over a year ago. Read the whole story
Elert is building what he calls a "future-proofed, people-based identity" on the open web. Read the whole story
By one important measure -- the premium advertisers pay to buy short-term scatter advertising vs. what they paid in the upfront -- demand for … Read the whole story
No longer are you just reaching consumers as frequently as you possibly can because you can. You are doing it in a conscious way. Read the whole story
Sway Effect survey also found Pfizer and Amazon are among the brands that are, um, holding sway at the moment. Fox News? Not so … Read the whole story
The creative, developed with agency Partners + Napier, attempts to grab the viewer's attention through captions. Read the whole story
Waterloo Sparkling Water is appointing Inspira Marketing as the water brand’s first agency of record as the Austin, TX-based brand continues to expand its … Read the whole story