As fast-food chains continue to add
chicken sandwiches to their menus, Smashburger is launching the “Scorchin’ Hot Crispy Chicken Sandwich.”
The creative, developed with agency Partners + Napier, attempts to
grab the viewer’s attention through captions before bringing an expected “voice” to ads. The spots were developed specifically for social feed placement with the idea that most are
viewed with the sound off.
Sample the work here.