Kennedy co-founded Wieden+Kennedy in 1982 with Dan Wieden. Over time the agency became one of the world's most celebrated advertising agencies. Read the whole story

One survey also finds people intend to spend generously, with predictions of an 8.9% increase in sales in November and December. Read the whole story

The premise of the ad, via Translation, is that stars like Kevin Durant and LeBron James all live in the same neighborhood. Read the whole story

Heinz has moved from the condiment aisle to the costume rack with a "Tomato Blood Costume Kit." Read the whole story

Mobley comes to Zeta with more than 26 years of experience in general technology and more than 22 years of experience in marketing and … Read the whole story

The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. Read the whole story

The two are inextricably linked with upcoming cookieless and device identity-less changes, which is why marketers are reading about the terms. Read the whole story

The big factors were COVID, the overall rise of "digital," and greater acceptance of mcommerce. Read the whole story