Mediapsssst
The platform leverages anonymized transaction data held by banks, allowing brands to hyper-target their offers and communications to a bank's customers. The communications are sent via the bank's communication channels, … Read the whole story
If you don't live in the gerrymandered 37th Congressional district in Texas, well, fuhgeddaboudit. Read the whole story
The over-the-counter flu relief brand is co-creating the Rest & Recover Fund to help cover lost wages from unpaid sick days. Read the whole story
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutions that its developer team built to support brands. Today the focus turns … Read the whole story
Silk was an important link between academia and Madison Avenue, often developing important papers analyzing the economics of advertising, media and marketing. Read the whole story
New Edelman research finds the percentage of CCOs reporting directly to the CEO has grown to 46% from 34% seven years ago. Read the whole story
Red Havas, the "micro-network of merged media agencies" launched by Havas in 2019, this morning announced an expansion into Spain, Germany, China, Italy and … Read the whole story
Alphabet posted its highest quarterly revenue increase in more than a decade as businesses jumped online and poured money into digital ads to meet … Read the whole story
- COMMENTARY
B2C and mid-market brands are most likely to optimize their emails for dark mode, Pathwire and Ascend2 report. Read the whole story
McCann Health New York, part of IPG Health, has promoted Stephanie Berman to Chief Creative Officer of the McCann Health flagship agency. Building on … Read the whole story
Canon, ReStory and agency Happiness Brussels are helping flood victims restore photographs severely damaged in the floods. Read the whole story
