'Merged Media' Agency Network Red Havas Expands Into Top International Markets

Red Havas, the “micro-network of merged media agencies” launched by Havas in 2019, this morning announced an expansion into Spain, Germany, China, Italy and France.

The network’s expanded coverage builds on offices it has already established in the U.S., Australia, Singapore, Vietnam, the Philippines, Indonesia, the U.K., and Dubai.

Red Havas Global CEO James Wright cited the past several years of multiple societal crises as an impetus for the changing media landscape that is fueling the growth of the micro-network.

“The combination of a global pandemic along with the political and social atmosphere of the last two years not only left a dramatic imprint on global society but has dramatically and permanently changed the way people around the world consume media and content,” he stated, adding, “We are now living in an era where consumption is more global, more diversified, more simultaneous and at higher volumes than ever before across platforms. In response to this, brand demand for seamless and integrated communications across multiple platforms and regions continues to grow at an exponential rate. This expansion better positions us to bring the future of PR and communications to our clients anywhere and everywhere.”



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