Havas has acquired London-based experiential agency Bearded Kitten for an undisclosed sum.  

The agency, which also has offices in Lisbon and Sydney, will be aligned with Havas’ experiential division Havas Play, part of Havas Media Network.  

Founded in 2007, current Bearded Kitten clients include Netflix, Unilever, Intuit, L'Oreal, Twitch and craft brewery Beavertown as well as Havas Media Network UK clients including Red Bull, Pokemon, Google and Disney.   

Bearded Kitten will be rebranded as ‘Bearded Kitten, Part of Havas Play’, and will continue operating from its current locations. Founder Barney Sutton will join the Havas Play leadership team reporting to CEO Nick Wright.  

According to PQ Media, experiential media is estimated to be a $128 billion business globally.  

And Havas cited research from EventTrack indicating that 74% of Fortune 1000 marketers planned to boost experiential budgets this year.