Anchoring the campaign is an ad featuring Kacey Musgraves reimagining the Coldplay classic "Fix You." Read the whole story
Both chains beat expectations, though one analyst cites Macy's "disjointed and unfocused assortment." Read the whole story
Many are making alternative plans such as creating their own gifts or experience, QuestionPro reports. Read the whole story
Retail experts expect consumers to load up their loved ones with jewelry this holiday season, especially in the luxury market. Read the whole story
A new report from the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing, finds the overall ethnic skew of the … Read the whole story
COMMENTARYThat media continues to be credited for the effectiveness of a campaign would, I am sure, not amuse late media planning guru Erwin Ephron. Read the whole story
COMMENTARYThe report shows that in terms of senior-level marketing ranks, women have become the majority. In terms of ethnic diversity, the percentage of execs … Read the whole story
Liquid+Arcade has promoted Daniel Darling to vice president, programmatic. He’s been with the agency for nearly three years. He previously served as director of … Read the whole story
Innocean USA has been selected by online gaming marketer Gravity Interactive as its agency of record and by Pacific Life as its creative agency … Read the whole story
