A new ad from Weiden + Kennedy, Amsterdam shows French women introducing themselves as "Emily." Read the whole story

For all of its forward-looking plans, the promo ad is surprisingly retro. Read the whole story

Universal creative reporting, native ad format support and built-In GDPR consent flow are being added to the in-app bidding platform. Idil Canal, AppLovin GM, … Read the whole story

Financial-services businesses will drive the growth in local mobile advertising. Read the whole story

A new report asserts mobile app developers will abandon advertising as a business model. Here's why I disagree. Read the whole story

Which brick-and-mortar retailers are advertising the most on social heading into Christmas? BrandTotal analyzed paid-social ads from Dec. 8- Dec. 22 to find out. Read the whole story