Wade will work across units and practices, including programmatic, strategy, planning and data, to help teams embed sustainable practices and create new products and … Read the whole story
The Mastercard CMO said marketing will be transformed by technology in a presentation he gave at the 4A's Decisions 2022 conference on Tuesday. Read the whole story
The ad uses the vintage Busch ad song "Head for the Mountains." Now, an interracial, male-female group of beer lovers tout Busch Light. Read the whole story
In her new role, she will work closely with GroupM's Wavemaker, Mindshare, MediaCom, Essence and m/SIX. Read the whole story
Betsy Henning, Founder and CEO of AHA, will join Finn as managing partner of the firm's new global internal communications and employee engagement practice. … Read the whole story
She will focus on the 'intersection of culture, people and brands." Read the whole story
Google's YouTube banned Bongino last month, after repeated violations of its COVID misinformation policy. Read the whole story
Brand response TV focuses "on brands and their quality in a premium, broadcast-quality production style vs. the traditional DRTV 'infomercial' style." Read the whole story
To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story
COMMENTARYIt seems the Star Wars character Darth Vader and search engine optimization have more in common than some marketers might think. Read the whole story
The partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the … Read the whole story
Rochester-based marketing agency Flynn has promoted Katie Flynn to president, the third generation of Flynns to run the agency. Her father Chris Flynn remains … Read the whole story
