James, who had been Global Chief Strategy Officer, will oversee the structural and cultural transformation of HMG's 9,000-person network. Read the whole story
January's increase is the best since August 2021, and compares with a January 2021 decline of 2.2%, indicating the U.S. ad market continues to … Read the whole story
COMMENTARYQR codes are the fundamental connective tissue to seamless digital marketing, the "missing link" in common-sense digital transformation. Read the whole story
The brand is also integrated into a new season of the "I Could Do That" show. Read the whole story
"Zenzi will help marketers tap into the emotional desires of customers, which is critical to building loyalty, advocacy and awareness," said Aletheia's CEO Chris … Read the whole story
As part of the effort Influential will match players with its roster of blue-chip clients like PepsiCo, McDonald's, Wells Fargo, and others. The agreement … Read the whole story
The effort, via Argonaut, includes a 5G spot that features a man and the Cricket mascot driving a truck that's about to jump a … Read the whole story
A five-year vet of the agency, Cohen has been a key player in repositioning it towards a consultancy model and launching its AI-based cultural … Read the whole story
OMD is the longtime incumbent. FedEx spends an estimated $130 million on global media annually, according to COMvergence. About $118 million of that is … Read the whole story
Toby Pschorr has been promoted to CEO of the German DDB holding company. Previously, Pschorr spent 12 years at DDB in various posts, most … Read the whole story
