Women of color represent $5 trillion in buying power - and brands need to learn how to connect with them. Read the whole story
The integrated campaign, titled "Procell Battery Changer," uses deadpan ad humor to highlight the batteries' real cost. Read the whole story
The French company cited its intention to accelerate efforts to create more meaningful connections with customers and will work with Ogilvy's Paris office to … Read the whole story
Koller, who began his career in media services at agencies such as OMD and Grey has consulted with and served in a variety of … Read the whole story
No better way for Google to get U.S. TV ad dollars than giving free shows with 15- and 30-second ads to U.S. viewers of … Read the whole story
Conservative news site The Daily Wire is offering a cutting commentary against Harry's Razors after Harry's pulled its advertising. Read the whole story
"As the Grand Cherokee has evolved over the years, so has our owners' ability to seek out more fulfilling experiences," says Stellantis' Marissa Hunter. Read the whole story
According to the report, the resurgence of Western themes in entertainment, pop culture, gaming and fashion is being fueled by a desire for escape, … Read the whole story
Moran is in charge of sales teams across key verticals, including multicultural, political, cannabis, healthcare and travel. Read the whole story
A 22-year vet of FCB, Santiago was most recently director of business leadership. Read the whole story