MAD Agency Daily
Tuesday, May 24, 2022
  • Amex, Delta Fly New Campaign: 'If You Travel, You Know'

    The spots' voiceover is courtesy of Emily Hampshire ("Schitt's Creek"), who has a dry, in-the-know delivery, ideal for the target audience. Read the whole story

  • Ogilvy Expands Audi Remit With Appointment As U.S. Agency

    Ogilvy will be responsible for developing creative ideas that showcase Audi's sustainable, inclusive, and innovative customer experience while delivering the design, technology, and performance … Read the whole story

  • American Car Center Taps Harmelin Media, Cites Local-First Approach

    Billings were not disclosed, but the account includes search, social media, OTT/CTV SEO, local TV, radio and out-of-home media. Read the whole story

  • The Problem With Traditional Consumer Segmentation And How To Fix It

    McKinsey & Company's "Next in Personalization 2021 Report" found that more than 70% of consumers expect personalized interactions from brands. What's more, 76% of … Read the whole story

  • Why Retail Media Is Collapsing Funnels, Boosting Margins

    If you had asked me what the hottest ad medium would be coming out of a global pandemic, retail wouldn't have been the first … Read the whole story