• by Joe Mandese  @mp_joemandese, May 23, 2022

Affordable, pre-owned automobile marketer American Auto Center (ACC has tapped Philadelphia-based Harmelin Media as its media agency.

ACC, which operates in 68 locations across 36 DMAs, primarily in the South and Southeast U.S., selected Harmelin for its “local-first approach,” which applies advanced analytics through a local market lens.

Billings were not disclosed, but the account includes search, social media, OTT/CTV SEO, local TV, radio and out-of-home media.

ACC markets pre-owned vehicles and financing, “regardless of credit history,” and touts a fast and easy financing approval process.