Davids Reunite: Beckham, Damon Tout The Stella Artois 'Collection'

The Davids are back. More specifically, David Beckham and Matt Damon, who discover they are long-lost brothers in the Stella Artois Super Bowl spot.

The duo is now in a new ad, "The Collection" that salutes the Belgian-style lager's prized Artois chalice.

The creative by Artists Equity, running across TV, streaming and digital, is a more low-keyed affair. 

Dave (Damon) proudly unveils his state-by-state chalice collection to his newly found brother, David (Beckham) – revealing he’s just one state away from completing the full 50-state set. Each limited-edition glass has distinct features, such as palm trees for Florida or the Statue of Liberty for New York.

Chris Jones, vice president, marketing for premium brands at Anheuser-Busch, Artois' parent company, told Agency Daily: “The Fifty States of Stella campaign is a natural extension of our David-and-Dave narrative – celebrating connection, place and a shared love of beer. By bringing this one-of-a-kind collection to life, we are inviting fans to raise a chalice in a uniquely fun and Stella Artois way, as David and Dave would. We are joining beer lovers nationwide in celebrating the moments – and mementos – that matter most.”

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All proceeds from the sale of the Stella Artois chalices go to water.org. The decade-long partnership has helped provide access to safe water to more than 5.7 million people worldwide.

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