• by Fern Siegel , Yesterday

Topgolf wants summer to be fun on the green, accompanied by good snack food.

To send that message, Anomaly, the brand's AOR, created a multimedia campaign, running across OTT/OLV platforms (Hulu and Youtube), Meta, and TikTok. “You’re Better Off at Topgolf” insists value and fun experiences aren't mutually exclusive.

The spots are directed by comedy duo Tim Heidecker and Eric Wareheim, creators and stars of the Adult Swim TV series “Tom Goes to the Mayor,” and “Tim and Eric Awesome Show, Great Job!”

A 30-second spot centers the campaign and posits Topgolf as the best recreational option. The target demographic are parents, young adults and golf enthusiasts.

There are also four 15-second spots, including “Pool” here, “Family Dinner” here, “What” here and “Bowling” here. The work is a compare-contrast between bowling alleys, clubs, town pools and expensive restaurants versus Topgolf. 

Topgolf CEO Artie Starrs said: ”We're meeting players where they are in these uncertain economic times by reducing game play pricing, serving up affordable food and beverage options, and leveling up the in-venue experience. It's a premium experience without the premium price tag.”

Anomaly work has included BMW Mini, Johnnie Walker, Budweiser and Reese's Puffs.