- LIGHT+CO Named Integrated Brand-Performance AOR For Anthony & Sylvan Pools
Accounts on the Move, Fern Siegel - Tuesday, February 14, 2023
LIGHT+CO consolidates responsibilities from multiple incumbent agencies. ...
- Erich & Kallman Debuts First Creative Campaign For Great Wolf Lodge
MAD, Fern Siegel - Wednesday, May 4, 2022
The indoor water-park resort has kicked off its latest creative push, "Strength ...
- Adventures In Boating: 'See You Out Here' Campaign Speaks To New Demos, Experiences
MAD, Fern Siegel - Tuesday, April 26, 2022
This is Cutwater's first campaign for National Marine Manufacturers Association since bei ...
- New Mattel Launch Touts Barbie's Green Creds
MAD, Steve McClellan - Friday, June 11, 2021
Mattel is launching doll figures made from 90% recycled ocean plastic. B ...
- GoRVing Seeks To Capitalize On Cabin-Fever Travelers
MAD, Larissa Faw - Monday, June 8, 2020
The campaign's centerpiece is TheRealGoRV.com hub that hosts images, information and adv ...
- Study: Want To Enhance TV Viewing Time? Consider Cannabis
TV Watch, Wayne Friedman - Thursday, June 14, 2018
Parents report they are more engaged with family and TV content wh ...
- Boating Group Targets Women For First Time
Out to Launch, Larissa Faw - Wednesday, May 30, 2018
The campaign includes 60-, 30- and 15-second videos as well as digit ...
- Parx Casino's New Campaign Promotes $50 Million Makeover
Out to Launch, Larissa Faw - Thursday, February 22, 2018
The campaign features TV, digital and print, including "Philadelphia Magazine" and "Philadelph ...
- Sierra Trading Post Relaunches Brand With Campaign From Grey NY
Out to Launch, Steve McClellan - Tuesday, September 19, 2017
Sierra Trading Post, part of the T.J.Maxx, HomeGoods & Marshalls Family, h ...
- BIZ DEV: Cramer-Krasselt Wins Live! Casino & Hotel Creative, Media Account
Accounts on the Move, Larissa Faw - Monday, August 21, 2017
The Cordish Companies has appointed Cramer-Krasselt (C-K) as agency of record f ...
- BIZ DEV: Bushnell Selects SixSpeed For AOR Duties
Accounts on the Move, Steve McClellan - Wednesday, June 28, 2017
SixSpeed, a Minneapolis-based integrated creative and brand experience agency, has been nam ...
- NEW! FB Carousel Units Find Water For Boating
Out to Launch, Larissa Faw - Monday, June 26, 2017
Discover Boating and partner Recreational Boating and Fishing Foundation are introducing wh ...
- Lego Puts Global Media Assignment Up For Review
MAD, Larissa Faw - Friday, June 2, 2017
The toy maker spent an estimated $85 million on ads in t ...
- Mattel Puts Media Assignments in Review
MAD, Steve McClellan - Wednesday, October 26, 2016
The company reported total advertising and promotion expenses of about $718 milli ...
- MediaCom Wins $50 Million BRP Account
MAD, Steve McClellan - Thursday, June 30, 2016
BRP, based in Quebec, makes Ski-Doo snowmobiles and other recreational products. T ...
- Samsung Pushes Virtual Reality To Advertisers, Content Creators
MediaDailyNews, Laurie Sullivan - Monday, June 27, 2016
Samsung has launched an Explorers program that aims to teach advertisers abo ...
- Go RVing, OSG Media Partner For 'Weekends Away'
Marketing Daily, Aaron Baar - Tuesday, May 31, 2016
"[Go RVing] was interested in reaching a whole new audience that h ...
- You Will Not Believe What This Ad Agency Did Before Every Single Other Agency!
Mediapsssst, Richard Whitman - Tuesday, May 10, 2016
Minneapolis-based Solve is very excited to announce they are, yes, the fir ...
- 'Gamify' This: Games Remain The Frontier Of Mobile Creativity
Mobile Insider, Steve Smith - Wednesday, August 13, 2014
Marketers "gamify" their apps using some of the simplest elements: reward, achievemen ...
- Kimpton Hotels Partner With Public Bikes
Marketing Daily, Tanya Gazdik - Tuesday, July 23, 2013
With bike commuting and recreation at an all-time high, Kimpton Hotels ...
- Atlantic City Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Sunday, April 15, 2012
The Atlantic City Alliance is launching a $20 million tourism campaign, t ...
- Food Sales Help Recreation Industry Recovery
Marketing Daily, Karlene Lukovitz - Monday, October 31, 2011
Expanded, tailored food offerings geared to attracting value-driven consumers are reviving foodservi ...
- Holland America Joins With Top-Name Chefs
Marketing Daily, - Friday, October 15, 2010
The chefs will enrich Holland America Line's culinary initiatives and present signatu ...
- Six Flags Creates DO Division
MediaDailyNews, Erik Sass - Tuesday, April 20, 2010
Six Flags Media Networks, part of the Six Flags amusement park compan ...
- Huge Cruise Ships Prepare For Launch But Face Uncertain Waters
Around the Net In Brand Marketing, Thom Forbes - Friday, December 4, 2009
After watching footage of Royal Caribbean's new Oasis of the Seas 5,400-passeng ...
- If RV Industry Is An Indicator, Economy Is On The Road Again
Around the Net In Brand Marketing, Thom Forbes - Friday, November 20, 2009
One of my favorite leading economic indicators is the health of t ...
- Griswolds Will Star In HomeAway Super Bowl Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, November 20, 2009
HomeAway, which operates an international network of Web sites for people w ...
- Winnebago Names Olson CEO, Chair Of The Board
Marketing Daily, - Friday, March 28, 2008
Bob Olson, 56, a career Winnebago Industries executive with 38 years ...
- Boat Business Braces For Even Stormier Seas
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2008
[Recreation] WestMarine's marketing strategy, he says, will shift. A leading retailer f ...