• by Fern Siegel , May 12, 2025

Is it possible to have the joys of home and the wonders of outdoor travel at the same time? The RV Industry Association thinks so.

BVK, GoRVings’ new agency of record, has produced a campaign that celebrates the glories of the open road, while touting creature comforts.

The “Just Beyond Your Door” campaign, spanning print, digital, streaming, social media, events and influencer marketing is designed to showcase what RV travel means.

“We were inspired by the symbolic nature of opening a door as a passage to discovery. The Just Beyond Your Door spot for Go RVing required flawless delivery of visual effects, pacing, and framing for the idea to work. But beyond the technical complexity, it needed to convey the powerful human connections and experiences the RV lifestyle provides. The final result is a combination of technique and emotional impact that immerses viewers in the moment and pulls them from scene to scene,” Kevin Kriehn, Chief Creative Officer at BVK, told Agency Daily.

The TV spot  shows all four seasons, noting RV travel is viable year-round. A 2023 survey by the RV Industry Association found 44 million Americans plan on RVing in summer.

“Research, including our own studies, shows that Americans are seeking travel experiences that allow them to unwind and embrace spontaneity — and RVing delivers exactly that,” said Karen Redfern, Chief Marketing Officer for Go RVing. “It’s not just travel; it’s a lifestyle that brings freedom and connection.”

BVK client work includes Dominican Republic’s Ministry of Tourism, Manpower, Hotel Retlaw and Carmex.