• by Fern Siegel , February 14, 2023

Anthony & Sylvan Pools, a residential swimming pool and spa builder, renovator and service provider, named LIGHT+CO as its primary agency of record for brand strategy and design, creative, media, digital performance, analytics and optimization.

LIGHT+CO consolidates responsibilities from multiple incumbent agencies.

Bonnie Chong, CEO of Anthony & Sylvan Pools, said the agency's "robust capabilities in digital performance marketing, combined with their specialized experience working with heritage brands, such as Steinway & Sons, Crane & Co and Rockefeller Capital Management, makes them an ideal partner for us.”

LIGHT+CO’s work for Anthony & Sylvan will launch this spring.

Swimming pool construction is a $9 billion industry in the U.S.