by Steve McClellan
Organic revenue growth (which factors out currency and M&A impact) remained strong at 11.3% overall in Q2 with all key operating segments reporting gains. … Read the whole story
by Steve McClellan
A 25-year-plus veteran on the industry, Laura Maness previously served as CEO of Havas Group's North American flagship agency, Havas New York. She succeeds … Read the whole story
by Joe Mandese
GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth … Read the whole story
by Joe Mandese
The agency described the role as being responsible for "strategically sound, innovative, and inspired programs - all geared toward driving clients' business outcomes." Read the whole story
by Fern Siegel
Emotional data is the focus of the new offering, which merges the agencies customer experience and data-science capabilities. Read the whole story
by Steve McClellan
After 16 years leading the agency founder Jae Goodman will shift to a board advisory role to Observatory and parent company Stagwell. Read the whole story
by Joe Mandese
While the vast majority of global marketers have recently planned or are currently planning to make changes to their agency roster, the percentage has … Read the whole story
by Joe Mandese
"Lack of both consistency and transparency has limited organic influencer marketing's value to advertisers, hamstrung its growth, and obfuscated its true ROI," the ANA … Read the whole story
by Richard Whitman, Columnist
The role seems tailor made for Sijanta who has spent most of his career at the automaker, most recently as director creative communications & … Read the whole story