IPG is the third ad holding group this week to upgrade its full-year growth outlook (to 6.5%-plus), following revisions by Publicis Groupe and Omnicom. … Read the whole story
The remit covers audience and media strategy, planning, investment, measurement, and data and analytics. Read the whole story
She succeeds Daryl Lee, who held the role for nearly three years, and becomes global CEO of sister unit McCann Worldgroup. Read the whole story
The DTC ad agency can offer clients access to iSpot's analytics and TV/OTT measurements. Read the whole story
He joins from Omnicom's Optimum Sports unit, and has more than 15 years experience managing sports and entertainment related media and sponsorships. Read the whole story
Growing mistrust has 40%+ saying they wish they could refuse to share any data with advertisers online. Read the whole story
The new platform is more of a refinement, streamlining the process of integrating consumer data from various parties without giving up privacy protections. Read the whole story
The segment, which includes Mediabrands, Kinesso and Acxiom, grew only 3.3% in the second quarter vs. 4.7% overall for Interpublic. Read the whole story
This isn't the first time the holding company has taken its top media executive and plopped him in the driver's seat of its flagship … Read the whole story
There are more than 7.7 billion mobile phones on the planet, generating a footprint of more than 480 million tons of carbon each year. … Read the whole story
For example: Relying too much on concentric circles when hiring means networks often filled with people just like the person doing the recruiting. Read the whole story
Pure-play customer data platform BlueConic named Patrick Reynolds to head global marketing ops. Read the whole story