• by Fern Siegel , July 21, 2022

Rain the Growth Agency, a DTC ad agency, has an added service for clients.

The DTC ad agency signed a strategic partnership with iSpot.tv, the metrics company, to offer its roster access to iSpot’s analytics and TV/OTT measurements.

This includes full-funnel TV and OTT ad conversion analytics, such as web visits, web engagement, offline point-of-sale metrics, store foot traffic, app installs and app engagement. These metrics are combined with the agency’s suite of proprietary video measurement tools, including marketing mix modeling and custom dashboards.

Kyle Eckhart, SVP of client strategy, Rain the Growth Agency, said the alliance will "offer comprehensive measurement solutions that will empower informed audience-first strategy and campaign optimization."

Rob McCave, head of agency development, iSpot.tv, said his company’s insights “can optimize investments wherever their clients need a deep understanding of their video performance, competitive context and how to deliver for performance brands.”

Some 309 DTC brands have advertised on TV in the first half of 2022, according to iSpot.

The move follows iSpot's acquisition of DRMetrix, a real-time measurement offering optimized for DTC and performance marketers.

The Portland, Oregon-based Rain The Growth Agency has done work for 1800contacts, OOFOS, Schick and 23andMe.