The new focus on gaming is driven mostly by big growth in gaming numbers -- Americans spent $47 billion on gaming services last year, … Read the whole story
Second-quarter growth in the Americas region was 9.6%, with growth in the U.S. and Canada offsetting weakness in Brazil and Mexico, the company said. Read the whole story
The company's executives want to find ad revenue outside subscriptions that won't disrupt or annoy readers. Read the whole story
A Marketing Daily story published Aug. 8 provided an incorrect name for the agency that will handle the Bentley Motors account. It's actually iX, a … Read the whole story
"I think Disney+ could very well become the biggest ad-supported streaming service out there," GroupM's Brian Wieser predicts. Read the whole story
Chairman and CEO Eric Mower, who founded the agency in Syracuse in 1968, will remain in his current position as will other senior Mower … Read the whole story
Featuring an original score by Oskura, the underwear brand spot celebrates outdoor sports, ending with the tag: "It Begins With What's BN3TH." Read the whole story