MediaPost has selected GroupM as its holding company, and its Mindshare unit as our media agency of the year for 2022. A special edition … Read the whole story
A company report found that among young people, queer media has become mainstream. Read the whole story
The assignment, launching in 2023, includes content strategy, a website and digital brand experience to support a package launch under the new tagline "Make … Read the whole story
The new London-based outpost will cover the U.K., Germany, France and Spain, led by Michael Le Brocq. Read the whole story
Kari Shimmel, who was previously Chief Strategy Officer at the agency, succeeds Kevin Wertz, who will remain in a consulting role at the agency … Read the whole story
The nearly 10-year-old agency says the makeover is designed to reinforce its efforts to provide clients topnotch planning, buying, creativity, tech solutions, and best … Read the whole story
As a result, the Institute for Advertising Ethics has teamed with the Alliance for Audited Media to add a new module on ad fraud … Read the whole story
Traditional media channels are most vulnerable to budget cuts, including traditional out-of-home, print, linear television and AM/FM radio. Read the whole story