by Steve McClellan
Developed by Stagwell's Marketing Cloud unit, ARound is designed to enhance gameday fun at stadiums and other venues with live AR experiences. Consumers interact … Read the whole story
by Wayne Friedman
The difference between upfront and scatter market TV-placed media in the period is "unprecedented," SMI says. Including upfront TV buying made this past summer, … Read the whole story
by Colin Kirkland
The growing impact that augmented reality and customized product imagery have on consumer engagement, trust, and e-commerce success is highlighted in a report that … Read the whole story
by Robert Williams
Amid concerns about online misinformation, only 34% of U.S. adults say social media has been good for democracy. Read the whole story
by Fern Siegel
New work for Deutsche Telekom by adam&eveBerlin encourages people to check in on each other. Read the whole story
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by Fern Siegel
Flood's charge is to expand business in New York, Los Angeles, Chicago, Toronto and Montreal. Read the whole story
COMMENTARY
by Zach Rosenberg, Op-Ed Contributor
Agency reviews are so difficult and time consuming. The stakes are high, and you want to have the best possible shot at the business. … Read the whole story
by Richard Whitman, Columnist
Initial clients of the New York-based agency include Google, Post Consumer Brands, Better, Chubb and Seeking Alpha. Read the whole story