Developed by Stagwell's Marketing Cloud unit, ARound is designed to enhance gameday fun at stadiums and other venues with live AR experiences. Consumers interact … Read the whole story
The difference between upfront and scatter market TV-placed media in the period is "unprecedented," SMI says. Including upfront TV buying made this past summer, … Read the whole story
The growing impact that augmented reality and customized product imagery have on consumer engagement, trust, and e-commerce success is highlighted in a report that … Read the whole story
Amid concerns about online misinformation, only 34% of U.S. adults say social media has been good for democracy. Read the whole story
New work for Deutsche Telekom by adam&eveBerlin encourages people to check in on each other. Read the whole story
Flood's charge is to expand business in New York, Los Angeles, Chicago, Toronto and Montreal. Read the whole story
Agency reviews are so difficult and time consuming. The stakes are high, and you want to have the best possible shot at the business. … Read the whole story
Initial clients of the New York-based agency include Google, Post Consumer Brands, Better, Chubb and Seeking Alpha. Read the whole story
Digitas, part of Publicis Groupe, has announced the elevation of Kiser Barnes to Head of Design, North America. He’ll report to Chief Creative Officer … Read the whole story
Marketing agency Boathouse Group has been selected by Boston development firm Cronin Group to provide earned media and social engagement strategy services. Cronin is … Read the whole story