It will be located in the city's Old Fourth Ward neighborhood and not far from major client Coca-Cola. The beverage giant appointed WPP as … Read the whole story
The agency has several assignments in production for the client slated to break in early 2023. Read the whole story
The client spends an estimated $170 million worldwide, according to agency research firm COMvergence. Read the whole story
Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2.4% due to exceptionally strong first-quarter ad spending. The analysis shows top ad … Read the whole story
Paramount Global is making a dramatic move this year in abandoning its longtime upfront event at Carnegie Hall. Instead, it will focus on smaller, … Read the whole story
Want to keep up with Gen-Zers' short attention spans, but still market to spark their interest? The answer: active engagement. Read the whole story
The new bottle becomes the inspiration for the soundscape. Read the whole story
Recently formed media agency Anagram has added several executives to its leadership team, including Keisha Andrews as head of media. Read the whole story