MediaPost Agency Daily
Friday, December 23, 2022
  • Accompany Creative Showcases Members' 'Anthem' For NYC's YMCA

    The second iteration of the 'Y NYC Loves It' campaign for the YMCA Of Greater New York debuts Dec. 26, targeting its approach to … Read the whole story

  • Focus On Consumer Journeys, Outcomes To Optimize Retail Media Investments

    Tactical pieces (search, programmatic, etc.) are often the focus. But it's really the work done within the bookends - before and after those tactics … Read the whole story

  • Vizio Is First Smart TV To Offer Interactive Ads, On Its WatchFree+ FAST

    Vizio is integrating BrightLine's Accelerator formatting tech, already used for interactive ads on Hulu, Peacock, Discovery+ and other platforms. Read the whole story

  • Ad Legend George Lois, His Wife Rosemary To Be Celebrated At NYC Event

    Lois died last month at the age of 91, just two months after the death of his wife. They were married for 71 years. … Read the whole story